When we launched Workflows last December, we described them as automation for marketing teams. That was accurate, but it undersold the vision. Over the last two months, we've been watching how teams actually use Workflows — and what we saw changed how we think about the product.
Teams aren't using Workflows to replace one-off tasks. They're building ongoing, intelligent processes that monitor their AI presence, respond to changes, and continuously improve their visibility without manual intervention. That's not a workflow. That's an agent.
What changed
Effective immediately, Workflows are now called Agents. This isn't just a rename — it signals our product direction. Agents in DigitAI will increasingly be able to make autonomous decisions, not just execute predefined steps. Over the coming months, we'll add memory (Agents that learn from past performance), reasoning (Agents that choose the right action given current conditions), and coordination (Agents that work together on complex multi-step campaigns).
January highlights
- New trigger types: Agents can now start on schedule, on data threshold, or on competitor event
- Google Suite integration: Agents can read from and write to Docs, Sheets, and Gmail
- Slack notifications: Agents send alerts directly to the channels you specify
- Improved visual builder: Drag-and-drop node canvas with inline data preview
- Template library expanded to 30+ ready-to-use Agent templates
We're incredibly proud of this release. If you haven't tried Agents yet, now is the time.