Generative Engine Optimization (GEO) is a rapidly emerging field, and a small group of pioneers are defining best practices. We've compiled a list of the leading experts shaping this discipline.
Our selection criteria include published research, speaking engagements, industry recognition, practical results, and contributions to the GEO community. We focused on practitioners who have demonstrated measurable results, not just thought leadership.
The list spans categories including agency leaders, in-house practitioners, researchers, tool builders, and educators. Each entry includes their key contributions and where to follow their work.
What these experts have in common is a data-driven approach to understanding how AI platforms work, a willingness to share findings with the community, and a track record of delivering results for brands.
The field is evolving rapidly, and new experts are emerging regularly. We plan to update this list annually to reflect the changing landscape.
If you're building your GEO/AEO skills, following these experts on LinkedIn, subscribing to their newsletters, and attending their conference talks is one of the best ways to stay current.