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Webinar42 min

From SEO to AEO: The Transition Guide

Sep 1, 2025·Michael Roberts, Head of Content

Video recording available on demand

Practical steps for SEO professionals to expand their skillset into Answer Engine Optimization.

If you're an SEO professional, you already have many of the skills needed for AEO. This webinar helps you bridge the gap.

We cover the key differences between SEO and AEO, the new metrics that matter, and the tools you need to add to your toolkit.

The session includes a practical exercise where we audit a real website for AI visibility opportunities.

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