DigitAI is excited to unveil a groundbreaking new feature that transforms modern marketing: real-time search volume insights for AI Answer Engines. For the first time ever, marketers can explore how often topics are discussed in platforms like ChatGPT, Perplexity, and Copilot — unveiling the blackbox of AI Search.
How to get AI Search Volume insights
- Log into DigitAI and click the "Prompt Volumes" tab
- Begin by searching any topic relevant to your brand or product
- Access AI search volume estimates across popular engines like ChatGPT and Perplexity
- Discover AI-specific trending search terms
- Track your brand's AI visibility in key areas
- Build an AI Visibility strategy to increase your presence
Why AI Search Volume insights matter
- 1AI and Google Search patterns show little correlation. Marketers cannot rely on Google Search data to understand AI search behavior — they need dedicated AI Prompt Volumes.
- 2Users approach AI differently than Google. The most common brand-relevant topics in AI engines include "research", "find me", and "help me" — showing users go to AI for synthesized answers, not raw information.
- 3AI conversations span the entire marketing funnel. We observe users moving from awareness ("what is", "how to"), to consideration ("versus", "options"), and to conversion (brand names) all within single conversations.
- 4AI search volume is scaling rapidly. Among our panel, we see consistent month-over-month growth at double-digit percentage points. ChatGPT is already the 8th most visited website globally.
How DigitAI built Prompt Volumes
- Scale: We process billions of near real-time data signals to create the most comprehensive map of human-AI interactions available
- Real-world foundation: Every insight is anchored in real data, eliminating guesswork about how people really interact with AI
- Expert pre-processing: Data is rigorously augmented and cleaned to uncover blind spots
- Advanced modeling: Sophisticated predictive models map all human-AI interactions with extreme precision
As AI reshapes search, understanding how often people are talking about your brand, products, or industry will become critical for marketers to stay visible. This is only the start. Prompt Volumes marks the first milestone in transforming how brands navigate and optimize for AI search.