Earlier this year, we launched Prompt Volumes in the U.S. with ChatGPT. Since then, brands have been using it to answer critical questions: What are people actually asking AI about my product category? How does query volume compare across different topic clusters? Which prompts represent the highest commercial intent?
Today we're expanding Prompt Volumes to include Gemini, Claude, and Perplexity — giving you a comprehensive view of AI search demand across all major platforms.
What the expansion unlocks
- Cross-platform volume comparison: See how query volumes differ between ChatGPT, Perplexity, Gemini, and Claude
- Platform-specific trend identification: Each AI platform has distinct user demographics and query patterns
- Global geographic coverage expansion: We've added European and Asia-Pacific coverage
- Demographic breakdowns: Age, gender, and income segmentation for Prompt Volumes queries
The cross-platform view immediately reveals something surprising: the same topic cluster often has wildly different query volumes on different platforms. Perplexity users ask 4x more research-heavy queries. ChatGPT sees disproportionate commercial and transactional intent. Claude is heavily skewed toward complex, multi-step queries. Understanding these differences changes how you should prioritize your AEO content strategy.