How OpusClip achieved 45% brand visibility and #1 citation share in 30 days

The challenge

OpusClip operated in a crowded category where multiple well-funded competitors were fighting for attention. Their SEO rankings were strong, but AI visibility told a different story — competitors were being recommended more often despite weaker products.

The strategy

Using DigitAI's Answer Engine Insights, OpusClip identified the exact prompts where they were losing to competitors and mapped the gap to specific content deficiencies. They restructured their feature pages to directly address the question patterns that AI platforms were using to evaluate video editing tools.

Execution

The team created dedicated comparison pages, expanded their FAQ coverage to match AI query patterns, and worked with DigitAI's content recommendations to rewrite their most important product pages.

• Created 15 new comparison pages targeting competitor queries
• Added structured FAQ sections to all feature pages
• Implemented schema markup across product and review pages
• Built citation presence through targeted PR on sources AI favored