Ramp
Financial Automation
How Ramp Increased AI Brand Visibility 7x in Accounts Payable
Ramp, a leader in financial automation, incorporated DigitAI's Answer Engine Insights to increase their Accounts Payable AI visibility from 3.2% to 22.2% in just one month — a 7x improvement that moved them from 19th to 8th most visible brand in the category.
The opportunity
Ramp saw what others missed: 5% of all queries are now answered by AI, and 90% of B2B buyers use AI to research purchases. Their visibility in Accounts Payable was incredibly low, and they knew they could dominate with the right approach.
Citation-driven content strategy
DigitAI's Answer Engine Insights revealed that AI engines frequently cited content related to automation, AI, and software comparisons — content traditionally overlooked in organic search. Analysis showed that 6% of Ramp's pre-existing citations came from automation-related content.
The solution: solving for the full query
Ramp created targeted pages designed specifically for AI pickup:
- Accounts Payable Software for Small Businesses
- Accounts Payable Software for Large Businesses
- Top 6 Accounts Payable Automation Software comparison
- AI in Accounts Payable deep-dive content
"DigitAI's insights allowed us to precisely understand what AI answer engines prioritize, enabling a rapid shift in content strategy. The immediate, measurable success demonstrated clear advantages over traditional SEO methods."
AAshley Nguyen
SEO Strategist, Ramp
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