Statsig
Product Infrastructure
How Statsig Took Control of Their AI Presence In Less Than a Week
Statsig, a product infrastructure platform for feature flags and experimentation, used DigitAI to identify that AI platforms were systematically misrepresenting their product capabilities. They fixed the issues in less than a week and saw 5x citation growth within 30 days.
Discovering the problem
When Statsig's team first ran their brand prompts in DigitAI, they found that AI platforms were describing their product in ways that were factually incorrect — understating their capabilities, conflating features with competitors, and citing outdated pricing. These inaccuracies were actively hurting their conversion rate from AI-referred traffic.
The rapid fix
DigitAI's content recommendations were specific enough that Statsig could act immediately: update product descriptions on key pages, add structured data for product features, create new FAQ content that directly addressed the AI misrepresentations, and update their Wikipedia and G2 presence with accurate current information.
The result
Within days, the factual errors disappeared from AI responses. Within 30 days, their citation count had grown 5x as accurate, structured content replaced the incorrect citations that had been suppressing their visibility.
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